In marketing, two terms you’ll hear a lot are lead generation and demand generation. Though they might seem alike, they actually have different jobs in getting customers.
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Mastering Demand Generation Strategy for Sustained Business Growth Today, businesses face tough competition and are always looking for new ways to grab the attention of their target customers and turn them into loyal buyers.
In business, it’s crucial to understand and meet customer demand to succeed. Demand management involves strategies to understand and shape what customers want.