Resources > Step-by-Step Guide to Nominal Group Technique for Better Team Decisions

Step-by-Step Guide to Nominal Group Technique for Better Team Decisions

Updated on: 30 July 2024 | 10 min read
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When striving for group consensus, it can be difficult to ensure that every team member’s opinion is considered. Outspoken individuals often dominate discussions, causing quieter members to be overlooked and their insights to go unshared. This can result in missed opportunities to gather valuable contributions from the entire team. The Nominal Group Technique (NGT) is a powerful problem-solving and decision-making tool designed to ensure equal participation among group members. This technique is especially valuable in settings where complex issues require diverse input and collaborative solutions, enhancing the overall decision-making process.

What is Nominal Group Technique?

The Nominal Group Technique (NGT) is a problem-solving and decision-making process that ensures equal participation among group members. Developed by Andre Delbecq and Andrew Van de Ven in the late 1960s, NGT involves structured discussions aimed at generating ideas, prioritizing them, and reaching a group consensus. This method helps teams identify problems and collaboratively create solutions, enhancing the overall decision-making process.

Nominal Group Technique
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Nominal Group Technique

Andre Delbecq and Andrew Van de Ven introduced the Nominal Group Technique to address the limitations of traditional brainstorming methods. Their goal was to create a structured process that would give all participants an equal voice, thereby making the decision-making process more democratic and inclusive.

NGT is built on several core concepts:

  • Equal Participation: The structured nature of NGT ensures that every member of the group has an equal opportunity to contribute, which is particularly beneficial in diverse groups where certain voices might otherwise dominate.

  • Structured Discussions: The process follows a series of well-defined stages—brainstorming, voting, discussion, and consensus—each with specific objectives and methods. This structure helps in keeping the discussion focused and productive.

  • Consensus-Building: The ultimate aim of NGT is to reach a consensus. By allowing each member to independently prioritize ideas, the group collectively identifies the most promising solutions.

NGT differs from traditional brainstorming by incorporating a formal voting process and structured discussions, which minimizes the risk of louder voices overshadowing quieter ones.

Combining these principles, NGT fosters a collaborative environment that can lead to more innovative and actionable solutions. While NGT is useful in various settings, including business, education, and nonprofits, it is particularly effective in situations where complex issues require diverse input and collaborative efforts.

Stages of Nominal Group Technique

The Nominal Group Technique (NGT) is a structured method that aids groups in solving problems and generating ideas collectively. The technique is divided into five stages, each designed to ensure equitable participation and methodical progression toward a consensus. Let’s break down each of these stages:

Introduction Stage

In the introduction stage, the facilitator sets the context for the session, clarifying the problem or decision to be addressed. This stage ensures all participants have a clear understanding of the objectives and the process to follow. The facilitator’s role is crucial here, as they must establish a neutral and open environment conducive to free thinking and equal participation.

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Idea Generation Stage

The next stage is idea generation, where each participant independently brainstorms solutions or ideas. This is typically done silently and individually to avoid any influence or dominance by other group members. Tools like Creately’s visual workspace can significantly enhance this stage by providing real-time collaboration and ideation platforms that allow team members to jot down their ideas instantly.

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Sharing Ideas Stage

Once the individual brainstorming is complete, the group proceeds to share their ideas. In this stage, participants take turns presenting their thoughts without discussion or critique. This round-robin sharing ensures that all voices are heard and every idea is documented. Using structured discussion tools available in platforms like Creately helps maintain order and ensures each idea is captured effectively.

Group Discussion Stage

The group discussion stage is where interaction ramps up. Here, team members discuss the ideas presented, exploring their merits and downsides. The goal is to delve deeper into the details of each idea to uncover their potential impacts and feasibility. Real-time data visualization tools can be immensely helpful in this stage, as they allow teams to map out ideas and their relationships visually, making complex discussions more manageable and productive.

Voting Stage

The final stage is voting. Participants anonymously rank the ideas based on predetermined criteria, ensuring an unbiased evaluation process. The ideas are scored and ranked to identify the most favored solutions. Platforms like Creately offer real-time voting mechanisms that facilitate this process seamlessly, allowing teams to instantly see the results and move forward to the consensus stage swiftly.

Each of these stages plays a pivotal role in the Nominal Group Technique, ensuring a balanced and thorough approach to problem-solving. Implementing this technique not only streamlines the decision-making process but also maximizes participation and input from all team members, thereby fostering more robust and innovative outcomes.

Benefits of Nominal Group Technique

Equal Participation

The Nominal Group Technique (NGT) is specifically designed to ensure equal participation from all team members. Unlike traditional brainstorming sessions where louder voices may dominate, NGT provides a structured process that allows every participant to contribute their ideas independently. This structure helps in leveraging the strengths and insights of all team members, which is especially beneficial in diverse groups.

Encouraging Shy Members

One of the standout advantages of NGT is its ability to provide a platform where naturally shy team members feel comfortable contributing. By making idea generation an individual activity initially, it removes the pressure of speaking up in front of the group right away. This creates an inclusive environment where all voices are heard, leading to richer and more diverse solutions.

Integration of Perspectives

NGT excels at integrating various perspectives into the decision-making process. By encouraging equal participation, it ensures that different viewpoints are considered. This is especially crucial in projects with multifaceted challenges. The technique’s structured phases—from idea generation to consensus building—allow the team to explore multiple angles of a problem before arriving at a well-rounded solution.

Productivity Benefits

The structured approach of NGT not only enhances decision-making but also boosts overall productivity. By streamlining the process of gathering and evaluating ideas, teams can make decisions more efficiently. This frees up time for team members to focus on other essential tasks. Tools like Creately’s visual workspace simplify and visualize these stages, making the NGT process even more effective. Creately’s real-time collaboration features and data-linked visual tools help in organizing brainstorming sessions, ranking ideas, and visualizing data outcomes, thereby supporting faster and more effective decision-making.

NGT is a valuable technique for fostering equal participation, encouraging diverse contributions, and streamlining the decision-making process, ultimately enhancing team productivity.

When Should the Nominal Group Technique (NGT) Be Used?

The Nominal Group Technique (NGT) is a versatile tool that can be highly effective in various scenarios, especially when complex issues require thorough exploration and diverse input. Here are specific situations where NGT proves particularly beneficial:

Complex Issues That Have Competing Perspectives

NGT is ideally suited for situations where the team is facing complex problems that need comprehensive analysis and multiple perspectives. When the issue at hand is multifaceted, requiring a deep dive into various aspects, NGT ensures that all relevant viewpoints are considered. This technique is instrumental in breaking down complex issues into manageable parts, allowing for a structured exploration that leads to well-rounded solutions.

When There are Dominant of Vocal Members

In many group settings, certain members may dominate the conversation, leading to an imbalance in participation. NGT is designed to counteract this by providing a structured process that ensures equal participation from all members. This is particularly useful in teams where louder voices tend to overshadow quieter ones. By allowing each member to contribute independently and anonymously during the idea generation and voting stages, NGT ensures that the ideas are judged on their merit rather than the influence of the speaker.

Difficulty in Generating Ideas or Reaching Consensus

Teams sometimes struggle to generate innovative ideas or reach a consensus due to varying opinions and conflicting interests. NGT provides a clear and systematic framework for brainstorming and decision-making, which can help overcome these challenges. The structured stages of NGT guide the team through a process that fosters creativity and collaboration, making it easier to develop a consensus on the best solutions.

Inclusion of New Team Members

When new members join a team, integrating their perspectives and ensuring they have a voice can be challenging. NGT is effective in such scenarios as it promotes equal participation and helps new members feel included and valued. By facilitating a process where everyone’s ideas are considered, NGT helps new team members integrate smoothly into the decision-making process, enhancing team cohesion and leveraging diverse viewpoints.

How to Implement Nominal Group Technique

Implementing the Nominal Group Technique (NGT) can streamline decision-making in various settings, including businesses, schools, and nonprofits. Here is a step-by-step guide to effectively introducing NGT to your team.

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Using the Nominal Group Technique

Step-by-Step Implementation Guide

  1. Preparation: Define the problem or decision to be addressed. Ensure all necessary materials, such as flip charts, markers, and sticky notes, are available.

  2. Introduction: The facilitator explains the purpose of the session and the rules of the NGT process. Clearly outline the stages: Introduction, Idea Generation, Sharing Ideas, Group Discussion, and Voting.

  3. Idea Generation: Team members silently brainstorm ideas individually. Using a collaborative platform like Creately , participants can jot down their thoughts, ensuring that naturally shy members feel comfortable contributing.

  4. Sharing Ideas: In a round-robin format, each member shares one idea at a time until all ideas are presented. Creately’s visual tools can type and display these ideas in real-time, making it easier for everyone to see and understand.

  5. Group Discussion: The facilitator leads a discussion on the ideas, focusing on similarities and differences. This stage aims to clarify ideas without criticism. Creately’s features, like comment threads and annotations, facilitate this discussion.

  6. Voting: Members rank the ideas. Each idea gets a score based on its ranking. Creately’s real-time voting mechanisms simplify this process, allowing immediate visualization of results.

  7. Consensus and Action Planning: The team reviews the top-ranked ideas and decides on the next steps. This might involve scheduling follow-up meetings or assigning tasks to specific members.

Using Creately to Conduct an NGT

Nominal Group Technique Score
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In the age of remote work, adapting NGT for virtual teams is essential. Tools like Creately support real-time collaboration, structured brainstorming sessions, and data visualization that enhance the NGT process. By enabling teams to interact seamlessly, these tools ensure that distance does not hinder effective decision-making.

Facilitator Tips

  • Keep the group on track: Ensure that each stage of the NGT process is followed diligently.

  • Encourage participation: Make sure everyone’s voice is heard, especially the quieter members.

  • Use visual aids: Leverage tools like Creately to visualize ideas and discussions, making the process more engaging and easier to follow.

Solutions to Common Challenges

  • Dominant personalities: Ensure equal participation by strictly adhering to the round-robin sharing format.

  • Time constraints: Set clear time limits for each stage to keep the session focused and efficient.

  • Technical issues: Provide a brief tutorial for using collaborative platforms like Creately to ensure all participants are comfortable with the tools.

By following these steps and leveraging modern collaborative tools, implementing NGT can significantly enhance your team’s decision-making efficiency and effectiveness.

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Author

Chiraag George
Chiraag George Communication Specialist

Chiraag George is a communication specialist here at Creately. He is a marketing junkie that is fascinated by how brands occupy consumer mind space. A lover of all things tech, he writes a lot about the intersection of technology, branding and culture at large.

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