No matter the size of your business, understanding your competition is crucial for any organization aiming to thrive. Knowing who your competitors are and how their marketing strategies affect you is critical to your business’s survival. But, identifying your competitors is just the start, the competitive landscape is an ever-changing space where businesses vie for customers, market share, and competitive advantage. In this article, we will analyze how Porter’s Five Forces Model serves as a tool to dissect the complexities of industry competition and helps you develop a strategy to stay on top.