The consumer decision-making process is a fundamental concept in marketing and sales, comprising five distinct stages. Each step of the consumer decision making process reflects the consumer’s journey from recognizing a need to the post-purchase evaluation.
The digital customer journey is a comprehensive path that customers follow from the initial awareness of a brand to the post-purchase interactions that lead to loyalty and advocacy.
Understanding customer pain points is important in any business context, as these are the specific problems that potential and current customers experience during their journey with a product or service.