What is Operational Marketing? Operational marketing is the backbone of any successful marketing strategy. It encompasses all the short-term and medium-term techniques and means employed to reach marketing objectives defined in the strategy.
Archive of posts - Operations Strategy
As we approach 2024, the significance of marketing operations (MOps) continues to elevate. Marketing operations integrate people, processes, and technology, forming the backbone of successful marketing strategy execution.
What is Operations Strategy? Definition of Operations Strategy An operations strategy is a comprehensive plan that outlines the actions and decisions needed to manage and optimize the production and delivery of goods and services.