Archive of posts - Strategic Planning

10 SOAR Analysis Examples + Free Templates 24 July 2025 | 7 min read
10 SOAR Analysis Examples + Free Templates

SOAR analysis is a strategic planning framework that emphasizes an organization’s Strengths, Opportunities, Aspirations, and Results. Unlike SWOT, which catalogs weaknesses and threats alongside strengths, SOAR focuses on current capabilities and future potential. Exploring 10 real-world SOAR examples in this guide demonstrates how SOAR drives actionable strategies and energizes every strategic planning session.

SOAR vs SWOT Analysis | Which Framework to Choose? 16 July 2025 | 6 min read
SOAR vs SWOT Analysis | Which Framework to Choose?

Strategic planning begins with asking the right questions—and choosing the right framework. Two of the most popular tools are SWOT analysis and the SOAR framework. While both help align your team and guide decision-making, they serve different purposes.

The Complete Guide to Brand Positioning in Marketing 17 July 2024 | 12 min read
The Complete Guide to Brand Positioning in Marketing

Brand positioning, in marketing, is a pivotal strategy that sets the foundation for how a brand is perceived by its target audience. But what exactly is brand positioning, and why is it so critical? Read this guide to find out.

What is Lead Generation Process: An Essential Overview 13 June 2024 | 18 min read
What is Lead Generation Process: An Essential Overview

Lead generation stands as a cornerstone in the architecture of successful business growth, serving as the initial step in the journey from potential customer interest to actual sales conversion. But what exactly is lead generation, and why is it so crucial for maintaining a robust sales pipeline?

What is BCG Matrix: A Comprehensive Guide with Templates 16 May 2024 | 11 min read
What is BCG Matrix: A Comprehensive Guide with Templates

BCG Matrix offers a methodical approach to managing a company’s portfolio of products and services. It helps businesses understand the balance between market growth and market share, and guide them in resource allocation and strategic decision-making. In this guide, we’ll delve into the fundamentals of the BCG Matrix, explore its practical applications, and provide actionable insights to help you leverage its potential for driving growth and success in your organization.

How to Use SOAR Analysis | What Is SOAR + Templates 08 February 2024 | 6 min read
How to Use SOAR Analysis | What Is SOAR + Templates

Looking for a strategic planning tool that shifts focus from problems to potential? Enter SOAR analysis—a strengths-based framework that helps teams align around what’s working and envision what’s possible.

How to Create a Winning Brand Strategy for Your Business 01 February 2024 | 9 min read
How to Create a Winning Brand Strategy for Your Business

A brand strategy is a long-term plan that defines how you communicate your brand’s identity, values, and personality to your target audience. It guides every aspect of your branding, from your logo and website to your social media and marketing campaigns. A brand strategy helps you stand out from the competition, build trust and loyalty with your customers, and achieve your business goals.

NOISE Analysis: A Powerful Tool for Strategic Planning 01 February 2024 | 8 min read
NOISE Analysis: A Powerful Tool for Strategic Planning

Imagine you are a business leader who wants to make informed decisions about the future of your organization. You have a vision, a mission, and a set of goals, but you also face many uncertainties and challenges in the external environment. How can you assess the opportunities and threats that lie ahead, and plan accordingly?