Free SWOT Analysis Online

Q: What are the components of a SWOT analysis?

A SWOT analysis includes four components, Strengths – Internal advantages or assets Weaknesses – Internal limitations or challenges Opportunities – External factors that could benefit you Threats – External risks or obstacles that could hinder success

Evaluate Company Strategy with SWOT Analysis

Collaborate with stakeholders to examine the internal and external factors affecting your organization and its performance with Creately’s SWOT analysis online.

Professionally-designed SWOT templates and dedicated SWOT shape library
Real-time collaboration to work with multiple stakeholders
Multiple strategy development SWOT frameworks and templates

Image of Creately's SWOT analysis tool depicting a SWOT analysis Diagram for an online business

Over 10 Million people and 1000s of teams already use Creately

Diagramming

Visual Collaboration

Org Chart

AI SWOT Generator

Analyze, Map, and Act on Strategic Insights

Enter a brief description of your business, project, or strategic challenge.
Watch Creately’s AI SWOT generator instantly create a structured analysis with strengths, weaknesses, opportunities, and threats tailored to your context.
Collaborate, refine insights, and connect supporting data—all within one connected, context-rich workspace.

Why teams love Creately’s SWOT Generator

Save time – Instantly generate a structured SWOT analysis from a brief description, so you can focus on strategy, not formatting.
Uncover hidden trends – Uncover strengths, weaknesses, opportunities, and threats you may have missed, and view your challenge from all angles.
Privacy-first – Your strategic plans stay secure within Creately—no third-party access or external storage.
Multi-lingual support – Run SWOT sessions with global teams seamlessly with support for multiple languages.
Objective insights – Let the AI SWOT creator organize your input into a balanced, actionable framework to drive smarter decisions.

Used by Over 10 Million people and 1000s of teams

A Comprehensive Tool for Visual Collaboration and Diagramming

it is ease of collaborative diagramming and real-time editing. This allows teams to brainstorm, create, and refine diagrams together in a way that feels intuitive and seamless, regardless of location.

JUAN LEONARDO G

Small-Business

Efficient and User-Friendly Diagramming Tool

I love how easy it is to create and collaborate on diagrams with Creately. The real-time collaboration feature is incredibly helpful for team projects, and the extensive library of templates and shapes saves a lot of time

Aymen G

Small-Business

Creately provides best diagram structure.

Creately has proven to be an incredibly creative tool, enhancing the visual appeal of our company tasks significantly. Additionally, its pricing is highly competitive, offering great value for the features it provides.

Ruchika N

Assistant Manager

Creately: Simple Diagram Tool

I like that Creately is easy to use. It helps me create diagrams quickly and easily.

Ananya G

Executive Committee Member

Creately: A smart choice for expressing ideas over diagrams

Creately is a simple and user-friendly application for creating diagrams to visualize complex technical ideas and data flow on wireframes, flow charts, and other visual options. The best part of this tool is its real-time collaboration features, which help us to enhance the workflows in the team.

Gulam M

Software Engineer

User friendly and visually appealing!!

The interface is easy to use. The look is aesthetically pleasing as well. Love the functionality.

Chrisoula

Small-Business

Intuitive Design and Effortless Creativity

What I like best about Creately is its intuitive design and the ease with which it allows me to create attractive designs. From the moment I started using it, I was impressed by how easy it was to navigate the platform and how quickly I could bring my ideas to life in visually appealing diagrams and charts.

DARWIN M.

Mid-Market

Creatly Awesome App

In creatly easy to use and easy to design our all network diagrams for the clients and easy to export and Creately offers a user-friendly interface that makes it easy for users to create various types of diagrams without extensive training or experience. We used creately on daily basis for making diagram.

Surya Prakash M

Tech Lead Security

Easy to use

Creately has better options than Canva. It has great templates. it is a great product to use for visual org charts.

Jennifer D.

Initial Implementation

Great AI features

AI Modelling capability. It gives Prompt examples so user can learn how to create effective prompts

Karma A.

Business Manager

IDEATE & ANALYZE

Effectively Analyze Business Scenarios

Screenshot of Creately's SWOT analysis template library

Built-in brainstorming tools to identify factors affecting your organization.
Multiple ready-made customizable templates for SWOT analysis chart & more.
Color-code different perspectives as needed with custom color themes using SWOT analysis generator.
Quickly group & move ideas around during the swot analysis with intuitive drag-drop tools.

Screenshot of Creately's SWOT analysis diagram with presentation mode

PLAN & ORGANIZE

Develop Plans to Succeed

Rank ideas for optimal effort and impact with prioritization grids and visual voting with SWOT analysis diagram.
Create interactive presentations of the SWOT analysis for stakeholders with built-in presentation tools.
Capture additional thoughts and details in a single space with integrated notes in the SWOT analysis chart.
Import images, screenshots, and vectors onto the canvas for more context of the SWOT analysis diagram.

COLLABORATE

Bridge Cross-Department Efforts

Screenshot of Creately's SWOT analysis made with real-time collaboration

Collaborate with teams and track changes they make on a shared canvas using the SWOT analysis tool.
Link to anything with @ mentions to get immediate feedback from collaborators using the SWOT analysis maker.
Full version history of SWOT analysis diagram to keep track of and revert to each iteration of your analysis using SWOT analysis tool.
Share your SWOT analysis across the organization with secure sharing links with our SWOT analysis tool.

Illustration of Creately's SWOT analysis with third-party integrations

EXTEND & EXECUTE

Convert Ideas into Actions

Embed your SWOT analysis in any site, intranet or app for easier sharing.
Manage access with plugins for Google Workspace, Confluence, Slack, and more.
Infinite canvas to centralize all information from idea to execution in one place.
Create action items, assign tasks, & record next steps with built-in project management.

Ideate, plan, and execute ideas better with Creately

Make a SWOT Diagram Request a Demo

A SWOT analysis is a strategic planning tool used to discover the strengths and weaknesses, and the potential opportunities and threats of an organization. It is typically used to identify internal and external factors that can impact the success of a business or project, and to develop strategies to capitalize on strengths, mitigate weaknesses, and take advantage of opportunities while avoiding threats.

How Can Teams Use a SWOT Analysis?

SWOT analysis is a collaborative exercise that involves different stakeholders, such as managers, employees, customers, and partners, bringing together different perspectives and ideas. Here are some ways a team can use a SWOT analysis to make decisions and solve problems collaboratively.

Brainstorming SWOT Factors

A SWOT analysis can be used by a team to brainstorm and collect different ideas and perspectives in terms of strengths, weaknesses, opportunities and threats related to the business or project they are working on.

Evaluating Internal & External Factors

Once they have identified the internal and external factors affecting the project or initiative, they can evaluate them together. This can involve analyzing data, conducting research, and discussing the implications of these factors and how to best mitigate and benefit from them.

Executing SWOT Action Plan

Once the SWOT analysis is complete, the team can work together to develop a plan of action. They can identify priorities, set goals, and develop strategies to address the weaknesses and threats, and leverage the strengths and opportunities.

Make a SWOT Diagram

How to Conduct a SWOT Analysis with Your Team

Launch Creately and Select a SWOT Template

Choose one of the SWOT Analysis templates in Creately’s template library. Share the workspace with a cross-departmental team to brainstorm together in real-time for the SWOT analysis.

Define SWOT Analysis Goals

Define the goals and objectives of the SWOT analysis. Add these details directly into the template using text annotations, notes, or linked docs, to provide clear context when conducting the online SWOT analysis.

Add SWOT Factors

Use Creately’s SWOT analysis tool to place identified strengths, weaknesses, opportunities, and threats into the respective quadrants of the grid. Use real-time cursors to easily track the changes other participants make when you edit the SWOT analysis graph.

Prioritize and Customize

Highlight key SWOT factors by adjusting their placement, color, or size. Use comments and sticky notes to discuss, leave feedback, prioritize factors by impact vs. effort, and capture additional insights from the team.

Review, Update & Share

Schedule follow-ups directly in the workspace, assign responsibilities linked to SWOT items, and track deadlines. Share the analysis via links, set permissions for viewing or editing, and export in formats like PNG or PDF.

Create SWOT Analysis Diagrams with these Premade Templates

SWOT Analysis for Strategic Planning

Edit Diagram

SWOT Analysis for Stakeholder Management

Edit Diagram

Blank SWOT Analysis Template

Edit Diagram

SWOT Analysis of Coca Cola

Edit Diagram

FAQs About the SWOT Analysis Tool

What are the components of a SWOT analysis?

A SWOT analysis includes four components:

Strengths – Internal advantages or assets
Weaknesses – Internal limitations or challenges
Opportunities – External factors that could benefit you
Threats – External risks or obstacles that could hinder success

Why use a SWOT analysis?

A SWOT analysis helps you evaluate internal strengths and weaknesses alongside external opportunities and threats, so you can make informed strategic decisions, identify growth areas, and mitigate potential risks.

Why do you need a SWOT analysis tool?

A SWOT analysis generator is a better alternative to a diagram drawn on a whiteboard or piece of paper because you can easily edit and customize the diagram with various capabilities available. With an online SWOT analysis tool, you get real-time collaboration features that allow any stakeholder to join and participate in the analysis no matter where they are.

How do I find SWOT analysis templates in Creately’s SWOT Analysis Creator?

Creately’s SWOT analysis tool provides multiple premade templates and examples for you to get a head start on your analysis. You can quickly access them from the SWOT analysis shapes library and the templates library within the app. More templates can also be found in the templates community on the site.

How do I customize my SWOT analysis diagram?

Creately’s online SWOT analysis tool comes with intuitive capabilities for you to easily create and customize a SWOT analysis diagram. A variety of shapes are available for you to create a SWOT diagram that may suit your liking. In addition to configurable color themes, you can also add more icons available in the shapes library or import logos or images from your own device to add to your diagram. You also have the option to choose from multiple font types to further customize the SWOT diagram.

How do I share the SWOT diagram?

Creately’s SWOT analysis tool lets you share your diagram in multiple ways. You can download it in preferred image formats (PDF, SVG, PNG, JPEG, etc.) for sharing, embedding, publishing, or taking printouts. You can also share the workspace which contains the diagram with anyone with edit or review access inside Creately’s SWOT maker. Additionally, you can use an embed code to securely embed the diagram in any site, app, or intranet.

Streamline Your Workflows by Integrating with the Tools You Love

Creately integrates with the tools your teams use every day and supports your team’s workflow seamlessly.