SWOT Analysis Tool

Evaluate Your Company’s Potential

Collaborate with stakeholders to examine the internal and external factors affecting your organization and its performance.

  • Professionally-designed SWOT templates and shape library
  • Real-time collaboration to work with multiple stakeholders
  • Multiple strategy development frameworks and templates
SWOT Analysis Tool
National Geographic

Effectively Analyze Business Scenarios

Effectively Analyze Business Scenarios
  • Built-in brainstorming tools to identify factors affecting your organization.

  • Multiple templates for situation analysis, strategy development, action planning, & more.

  • Color-code different perspectives as needed with custom color themes.

  • Quickly group & move ideas around during the analysis with intuitive drag-drop tools.

Effectively Analyze Business Scenarios
Develop Plans to Succeed

Develop Plans to Succeed

Develop Plans to Succeed
  • Rank ideas for optimal effort and impact with prioritization grids and visual voting.

  • Create interactive presentations for stakeholders with built-in presentation tools.

  • Capture additional thoughts and details in a single space with integrated notes.

  • Import images, screenshots, and vectors onto the canvas for more context.


Bridge Cross-Department Efforts

Bridge Cross-Department Efforts
  • Collaborate with teams and track changes they make on a shared canvas.

  • Link to anything with @ mentions to get immediate feedback from collaborators.

  • Full version history to keep track of and revert to each iteration of your analysis.

  • Share your SWOT analysis across the organization with secure sharing links.

Bridge Cross-Department Efforts
Convert Ideas into Actions

Convert Ideas into Actions

Convert Ideas into Actions
  • Embed your SWOT analysis in any site, intranet or app for easier sharing.

  • Manage access with plugins for Google Workspace, Confluence, Slack, and more.

  • Infinite canvas to centralize all information from idea to execution in one place.

  • Create action items, assign tasks, & record next steps with built-in project management.

What is a SWOT Analysis?

What is a SWOT Analysis?

A SWOT analysis is a strategic planning tool used to discover the strengths and weaknesses, and the potential opportunities and threats of an organization. It is typically used to identify internal and external factors that can impact the success of a business or project, and to develop strategies to capitalize on strengths, mitigate weaknesses, and take advantage of opportunities while avoiding threats.

How Can Teams Use a SWOT Analysis?

SWOT analysis is a collaborative exercise that involves different stakeholders, such as managers, employees, customers, and partners, bringing together different perspectives and ideas. Here are some ways a team can use a SWOT analysis to make decisions and solve problems collaboratively.

  • Brainstorming: A SWOT analysis can be used by a team to brainstorm and collect different ideas and perspectives in terms of strengths, weaknesses, opportunities and threats related to the business or project they are working on.

  • Evaluating: Once they have identified the internal and external factors affecting the project or initiative, they can evaluate them together. This can involve analyzing data, conducting research, and discussing the implications of these factors and how to best mitigate and benefit from them.

  • Executing: Once the SWOT analysis is complete, the team can work together to develop a plan of action. They can identify priorities, set goals, and develop strategies to address the weaknesses and threats, and leverage the strengths and opportunities.

How to Conduct a SWOT Analysis with Your Team?

  1. Gather a team of experts from different departments of your organization. Their expertise will bring in different perspectives that will help make your SWOT analysis successful.

  2. Create a Creately workspace and share it with the team to collaboratively brainstorm during the SWOT analysis. Encourage team members to prepare for the brainstorming session by thinking about the organization or project’s strengths, weaknesses, opportunities, and threats.

  3. Start by clearly communicating the goals and objectives of the SWOT analysis, and explain how the results will be used to inform strategic decision-making.

  4. Drag and drop a SWOT analysis template from Creately’s templates library. Invite collaborators to edit it together. You can use real-time mouse cursors and synced previews to easily track the changes other participants make in the workspace. As you brainstorm strengths, weaknesses, opportunities, and threats, add them to the relevant quadrant of the grid.

  5. Once the ideas are gathered, go over each one of them and highlight the ones that seem important or urgent. You can use comments to leave feedback and discuss factors further.

  6. Using an impact/ effort matrix you can further prioritize these ideas against impact and effort. Finalized ideas can then be planned out in a Creately action plan template.

  7. Assign specific responsibilities and deadlines for follow-up actions. Schedule a follow-up meeting to review progress and make any necessary updates to the SWOT analysis.

Streamline Strategic Planning with these Premade Templates

SWOT Analysis for Strategic Planning

SWOT Analysis for Strategic Planning

SWOT Analysis for Stakeholder Management

SWOT Analysis for Stakeholder Management

SWOT Analysis Template 2

SWOT Analysis Template 2

SWOT Analysis of Coca Cola

SWOT Analysis of Coca Cola

FAQs about the SWOT Analysis Tool

Why do you need a SWOT analysis tool?
A SWOT analysis tool is a better alternative to a diagram drawn on a whiteboard or piece of paper because you get to easily edit and customize the diagram with various capabilities available in an online SWOT analysis tool. Moreover, a SWOT analysis tool provides the necessary real-time collaboration features that allow any stakeholder to join and participate in the analysis no matter where they are.
How do I find SWOT analysis templates in Creately?
Creately’s SWOT analysis tool provides multiple premade templates and examples for you to get a head start on your analysis. You can quickly access them from the SWOT analysis shapes library and the templates library within the app. More templates can also be found in the templates community on the site.
How do I customize my SWOT analysis diagram?
Creately’s SWOT analysis tool comes with intuitive capabilities for you to easily customize a diagram. A variety of shapes are available for you to create a SWOT diagram that may suit your liking. In addition to configurable color themes, you can also add more icons available in the shapes library or import logos or images from your own device to add to your diagram. You also have the option to choose from multiple font types to further customize the SWOT diagram.
How do I share the SWOT diagram?
Creately’s SWOT analysis tool lets you share your diagram in multiple ways. You can download it in preferred image formats (PDF, SVG, PNG, JPEG, etc.) for sharing, embedding, publishing, or taking printouts. You can also share the workspace which contains the diagram with anyone with edit or review access. Additionally, you can use an embed code to securely embed the diagram in any site, app, or intranet.
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Google Drive
Google Sheets
Google Docs
Google Slides
Why is Creately a Better SWOT Analysis Tool
Creately is the intelligent visual platform enabling visual collaboration, knowledge management and project execution.
Why is Creately a Better SWOT Analysis Tool
Infinite Visual Canvas
Real-Time Collaboration
Custom Databases
Data Driven Docs
Professional Diagramming
Project & Task Management
Enterprise Grade Security
Powerful Visual Modelling
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