BCG Matrix for Unilever

The BCG Matrix for Unilever categorizes its brands into four groups: Stars, Question Marks, Cash Cows, and Dogs. Leading brands like Dove are Stars, while emerging ones like sustainable products are Question Marks. Established and profitable brands such as Lipton represent Cash Cows, and those with declining market share are Dogs. This analysis guides Unilever's strategic decisions and resource allocation for long-term growth.

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