Creating a customer journey map helps you see your business through your customers’ eyes. It uncovers pain points, highlights opportunities, and shows exactly where improvements can make the biggest impact.
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Understanding what is the customer journey is important in today’s business landscape, where customer-centric strategies drive market success. A customer journey includes every interaction a customer has with a brand, from initial awareness to post-purchase behavior.
This guide explores what is a customer journey map and its key components, stages, and types, along with their benefits and real-world examples. It also highlights how journey mapping has evolved and clarifies how it differs from related tools, giving you a complete understanding of this essential business tool.