BCG Matrix for Apple

The BCG Matrix for Apple evaluates its product portfolio in four categories: Stars (high growth, high share), Question Marks (high growth, low share), Cash Cows (low growth, high share), and Dogs (low growth, low share). Apple's flagship products like the iPhone are Stars, while emerging ones like the Apple Watch are Question Marks. Services like iTunes represent Cash Cows, while products with declining market share are Dogs. This analysis guides Apple's strategic decisions and resource allocation.

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